The short version
- Nearly half of Canadian households — 48.5% — no longer have a cable, satellite or telco TV subscription.
- Traditional TV distributors have gone from roughly 11.5 million subscribers in 2012 to about 8.5 million today.
- Cutting cable didn't make television cheaper for everyone: the average home now pays for close to three separate streaming services, and prices rose about 7% last year.
- The real question isn't cable versus IPTV. It's whether you're paying one bill or five.
Every IPTV Canada provider will tell you cable is a rip-off, and every cable company will tell you streaming is unreliable. Neither is arguing from data. So here is the actual picture, with sources you can check, followed by an honest account of what you gain and what you give up.
Canadians have already voted
Convergence Research's annual Battle for the Canadian Couch Potato report, published in March 2026, estimates that 48.5% of Canadian households have no cable, satellite or telco television subscription — up from 46% the year before, and forecast to reach 57% by 2028.
The CRTC's own figures tell the same story from the other direction. Traditional distributors counted around 11.5 million subscribers at their 2012 peak. The most recent quarterly figure is about 8.54 million, still falling.
This is no longer early adopters. Half the country has already left.
What cable actually costs
Published cable pricing is genuinely difficult to compare, because the advertised rate is rarely the amount that leaves your account. A realistic Canadian bill includes:
- The base package, usually on a promotional rate that expires after 12 or 24 months.
- A sports tier, if you want the games.
- Equipment rental for the box, typically $10–$20 a month per television.
- Annual price increases.
Rather than quote you a national average that won't match your situation, do this instead: find your last bill and read the total, not the advertised rate. That number is the only one that matters, and most households are surprised by it.
The honest comparison isn't cable versus IPTV. It's your total television spending versus what you'd spend instead — and most people have never added it up.
The part streaming companies don't advertise
Here's what makes the cord-cutting story more complicated than it looks. Leaving cable was supposed to make television cheaper and simpler. For a lot of households it delivered neither.
The same Convergence research found the average Canadian home now pays for close to three separate streaming services, and that prices across the ten largest platforms rose an average of 7% last year, after 8% the year before. Meanwhile the show you want is reliably on the one service you don't have.
The old arrangement — one bill, everything included — quietly disappeared, and the streaming companies never replaced it. That gap is the entire reason services like ours exist.
Cable and IPTV, side by side
| Cable / satellite | IPTV | |
|---|---|---|
| Delivery | Coaxial cable or a dish | Your existing internet connection |
| Installation | Technician visit, appointment window | An app and a login, about three minutes |
| Equipment | Rented box, often per TV | The device you already own |
| Contract | Commonly 1–2 years | None |
| Local channels | Bundled in | Depends on the provider — check |
| Recording | PVR built into the box | Usually catch-up rather than recording |
| If the internet drops | TV keeps working | TV stops |
| Service guarantee | Contractual, with a phone number | Varies enormously by provider |
Where cable genuinely wins
Three things, and any honest comparison should say so.
It works when your internet doesn't. Cable is a separate physical connection. If your broadband goes down, your television doesn't. With IPTV, no internet means no TV.
The recorder. If your household lives on a PVR full of saved programmes, that habit doesn't transfer neatly. Most IPTV services offer catch-up rather than true recording.
Accountability. A cable company has a service guarantee, a regulator, and a phone number that rings during business hours. IPTV providers vary from excellent to gone-next-month. That variance is the real risk, and it's the thing to investigate before you pay for a year.
Where IPTV wins
Cost, usually by a wide margin. Our own yearly plan works out to $6.67 a month, and even paying monthly is a fraction of a typical cable bill with sports.
No contract, no equipment, no installer. Nothing to rent, nothing to return, no afternoon spent waiting for a technician.
One subscription instead of several. This is the underrated part. If you're currently paying for cable plus three streaming services, consolidating is often a bigger saving than cutting cable alone.
It works on what you own. Smart TV, Fire Stick, phone, laptop — see the setup guides for your device.
How to decide, in about ten minutes
- Add up your real television spending. Cable, every streaming subscription, any sports add-on, box rental. One number.
- Write down the five things you actually watch. Not the 200 channels — the five.
- Check your internet. HD wants roughly 10–15 Mbps, 4K around 25. If your connection struggles with Netflix in the evening, fix that first.
- Test before you switch. Any provider worth using offers a trial. Use it on a busy evening, on the channels you care about — not on a quiet Tuesday afternoon.
- Don't cancel cable on day one. Run both for a couple of weeks. The overlap costs you a few dollars and removes all the risk.
The bottom line
If the sports package was the only reason your cable bill was that high, the switch is usually straightforward. If you rely on a recorder, or your internet is unreliable, think harder.
And whichever way you go, the exercise in step one is worth doing on its own. Most Canadian households have never added up what television actually costs them, and the total tends to change the conversation.
Try it on your own TV first
The free 24-hour trial is the full service. Test it on a busy evening before you spend anything.
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- Sources
- Convergence Research, The Battle for the Canadian Couch Potato: OTT and TV, March 2026, as reported by MobileSyrup and iPhoneInCanada.
- CRTC, Communications Market Reports and Annual Highlights of the Broadcasting Sector, 2024–2026.